Malai Ice Cream Pop-Up

"A Decadent Blend of Cream and Culture" Malai, a small-batch artisanal ice cream company located in Brooklyn, requested help in outfitting their first retail location by treating it as a pop-up until construction was finished. A window cling with a new tagline and in-store signage were designed. The flavor signage proved to be very useful in helping customers to choose from amongst the many unconventional flavor pairings.