Keeping Babies Safe Giving Tuesday Email Campaign

Annual Jersey Awards 2nd Place Digital Media Two emails designed for use just previous to and on Giving Tuesday, a global day to celebrate generosity. The opportunity was seized to educate the public about infant sleep product fatalities/injuries, and to request donations to Project Safe Crib-the program through which KBS awards families in need with safe cribs for their new babies. The email was instrumental in garnering KBS more donations at one time than had been previously realized.